Email sending reputation is a measure of how internet service providers (ISPs) identify a sender as a legitimate sender based on their email sending practices. There are two types of email reputation: IP reputation and domain reputation. IP reputation is determined by the IP address from which emails are sent, and the sender’s domain determines domain reputation. It is essential to warm up new IPs properly before sending and to maintain high domain authority to ensure that emails do not end up in the spam folder. Several tools are available to check email reputation, such as Sender Score, Barracuda Central, and Google Postmaster Tools. Twilio SendGrid also provides tips to help senders comply with ISPs and maintain a good sending reputation.
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Many factors influence email deliverability, including improving sender authentication, keeping clean email lists, sending wanted content, having a good sending reputation, and much more. Your sending reputation is how internet service providers (ISPs) identify you as a legitimate sender. So every time you send an email campaign, ISPs collect valuable data that says whether you follow proper sending practices. There are 2 types of email reputation: internet protocol (IP) reputation and domain reputation. Let’s look at the difference between them and why you need to pay attention to each. What is IP reputation? All emails come from IP addresses, which