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Emplifi Debuts AI Tool For Creating Social-Media Copy

Emplifi has released a new AI tool, AI Composer, integrated into their Social Marketing Cloud and based on OpenAI GPT-3 framework, to simplify creating social media content tailored to specific channels. AI Composer includes human-led content customization, performance analytics, and ready-to-publish copy. According to Heather Hershey from IDC, GPT-3 will help content creators avoid burnout and reduce the time spent rapidly generating content for social media algorithms.

Excerpt from the main article:

by Ray Schultz. Customer experience platform Emplifi has introduced a tool that it claims helps brands generate ready-to-publish social media copy.  The new offering, AI Composer, is integrated within Emplifi’s Social Marketing Cloud and supports the OpenAI GPT-3 framework.The goal is to “make it easier for marketers to curate relevant and engaging social media content tailored for their audiences,” says Todd McCaslin, chief technology offier at Emplifi.McCaslin adds: “OpenAI GPT-3 APIs have improved software performance and accuracy with iterative query and learning capabilities that streamline tasks and deliver insights to help professionals work more intelligently.” According to Emplifi, AI Composer includes such …

Emplifi Debuts AI Tool For Creating Social-Media Copy was originally published on MediaPost.com: email

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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