Brightflow.ai surveyed executives at 200 SMBs. The fast-growers are investing in new technology, versus 39% of their slow-growth counterparts. 52% of the fast companies use an integrated software suite that includes sales forecasting features. 40% of fast companies have cut their ad spending—by an average of 42%.
Excerpt from the main article:
by Ray Schultz , Columnist, January 3, 2023 There seem to be two classes of small- and medium-sized businesses (SMBs): The fast-growers and those that are slower in getting off the ground. What makes them different? For one thing, SMBs with revenue growth of 10% or more steadily adjust what they do. This resulted in more than 90% being on track to hit their sales and profit targets, according to Turning Business Insight into Action, a study by Brightflow.ai. Specifically, 53% of fast-growers are investing in new technology, versus 39% of their slow-growth counterparts. In addition, 51% of the fast-track firms are innovating
Fast Flying: What Top SMBs Are Doing To Drive Growth was originally published on MediaPost | Email Insider
