Here are five marketing and sales pitfalls you can avoid by using marketing automation. Detailed website tracking is key to understanding your customer base. Tracking email and website engagement also enables you to personalize your campaigns according to the customer’s interests (this is even easier when you segment your leads, as below)
Excerpt from the main article:
We’ve all been there: you notice that typo after the email to your boss has sent; you’re halfway through your data report when you realize there’s a question you wish you’d asked in the survey; you can’t figure out how to change the filter in your Zoom settings to make you not a cat when you’re in front of the panel. Well, luckily, most of us haven’t been that last guy. Still, human errors happen, and they happen more often when we’re overloaded with busy work. This is exactly why automation is a hugely important part of our daily lives
Five Marketing and Sales Pitfalls that Can Be Avoided with Marketing Automation – Benchmark Email was originally published on Blog – Benchmark Email
