The current economic downturn is creating growth challenges for businesses everywhere. To overcome growth stagnation, optimize revenue, and survive a stretch of economic uncertainty, marketers must adopt strategies that shift attention to the right KPIs. These three strategies will help you build a more resilient, efficient, and profit-driven business in the months ahead.
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by Bryan Karas , January 6, 2023 The following was previously published in an earlier edition of Marketing Insider. The current economic downturn is creating growth challenges for businesses everywhere. A recent Crunchbase report showed that startup financing dropped across all stages in the second quarter of 2022, declining by27% from Q1 of this year and 25% year over year.In June, U.S. consumer spending also dropped for the first time this year. According to consumer spending data shared by the Commerce Department, “purchases of goods and services, adjusted for changes in prices, decreased 0.4% after a downwardly revised 0.3% gain a month
Focusing On Right KPIs Can Help Marketers Survive Economic Downturns was originally published on MediaPost.com: email
