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Follow The Emails: Who Sent The Most In A 7-Month Period

Nordstrom dominated the email space in terms of sheer frequency last year, according to a study released last week. Fashion Nova was second among retailers. Nordstrom sent an average of 91 emails per month, 13 a week and two a day. The number of emails they sent from May 1-December 5, 2022, and the percentage sent on Black Friday: Nordstrom — 640 (4% on Black Sunday)


Excerpt from the main article:

by Ray Schultz , Columnist, 3 hours ago Marketers that are finding it hard to get noticed in the inbox have a couple of culprits to blame. Nordstrom dominated the email space in terms of sheer frequency last year, according to a study released last week by EmailTooltester. Fashion Nova was second among retailers.  EmailTooltester describes the messages as marketing newsletters, which does not necessarily mean newsletters in the strict editorial sense. Here is the list of contenders, with the number of emails they sent from May 1-December 5, 2022, and the percentage sent on Black Friday:Nordstrom — 640 (4% on Black Friday)Fashion


Follow The Emails: Who Sent The Most In A 7-Month Period was originally published on MediaPost | Email Insider

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
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