The supply chain disruptions caused by the COVID-19 pandemic have led to a rise in consumer concerns over product availability. This has created an opportunity for marketers to leverage availability of products as a high-value selling point. To do this, marketers must gain visibility into the state of their brand’s inventory and supply chain pipeline, and build a bridge between logistics and marketing teams. Strategies to do this include being transparent about out-of-stock issues and using discounts to encourage customers to wait, as well as using excess inventory as a marketing hook. By highlighting what is available now, brands can show their strength amidst the uncertainty of supply chain disruption.
Excerpt from the main article:
BLOG By: Epsilon Marketing | January 10, 2023 Marketers are no strangers to difficult circumstances. Rising prices and persuading people to buy stuff in the midst of a recession are just some of the challenges facing marketers right now. But inflation isn’t the only headwind: massive, sustained supply-chain disruption is still very much a thing. That means there’s genuine uncertainty regarding whether consumers can buy the things that retailers convince them to want—because the goods themselves are simply not available. That’s a big deal because it not only affects the bottom line but also has the potential to turn customers