The supply chain disruptions caused by the COVID-19 pandemic have led to a rise in consumer concerns over product availability. This has created an opportunity for marketers to leverage availability of products as a high-value selling point. To do this, marketers must gain visibility into the state of their brand’s inventory and supply chain pipeline, and build a bridge between logistics and marketing teams. Strategies to do this include being transparent about out-of-stock issues and using discounts to encourage customers to wait, as well as using excess inventory as a marketing hook. By highlighting what is available now, brands can show their strength amidst the uncertainty of supply chain disruption.
Excerpt from the main article:
BLOG By: Epsilon Marketing | January 10, 2023 Marketers are no strangers to difficult circumstances. Rising prices and persuading people to buy stuff in the midst of a recession are just some of the challenges facing marketers right now. But inflation isn’t the only headwind: massive, sustained supply-chain disruption is still very much a thing. That means there’s genuine uncertainty regarding whether consumers can buy the things that retailers convince them to want—because the goods themselves are simply not available. That’s a big deal because it not only affects the bottom line but also has the potential to turn customers
Gaining an edge from supply chain challenges was originally published on EPS US – Blog
