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HomeNews/EducationEmail InsiderGiving Back: So-So Holiday Sales Offset By Big Jump In Returns

Giving Back: So-So Holiday Sales Offset By Big Jump In Returns

Consumers spent $270 billion online in the U.S. during the season, and $114 trillion globally. November’s online sales were lower than those of 2021 and 2020. Discounts and Buy Online and Pick up In Store (BOPIS) helped retailers find success, Salesforce says.


Excerpt from the main article:

by Ray Schultz , Columnist, 9 hours ago Holiday returns rose by 63% to total 13% of all online orders, according to an analysis by Salesforce. And the six days after Christmas saw a peak of 16% of all purchases returned. But the total number for the season — 1.39 billion — was less than the 1.4 billion forecast. November’s online sales were lower than those of 2021 and 2020. But discounts and Buy Online and Pick up In Store (BOPIS) helped retailers find success, Salesforce says.


Giving Back: So-So Holiday Sales Offset By Big Jump In Returns was originally published on MediaPost | Email Insider

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
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