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Google Analytics 4 for Beginners

Google Analytics has been around in one form or other for many years now. Google is advising all marketers that they will need to make the transition from the current iteration, Universal Analytics, to GA4 before July 2023. The most significant change in GA4 over previous versions is its ability to track data with or without cookies.


Excerpt from the main article:

Knowledge is power, and for digital marketers, you can find much of this knowledge in Google Analytics. But knowledge is an ever-moving landscape; if we want to keep up, we need to evolve. Therefore, Google is advising all marketers that they will need to make the transition from the current iteration, Universal Analytics, to GA4 before July 2023 to ensure they continue to have access to the critical data they need to make informed marketing decisions. A Brief History of Google AnalyticsGoogle Analytics has been around in one form or other for many years now. First deployed following Google’s acquisition of


Google Analytics 4 for Beginners | emfluence Digital Marketing was originally published on emfluence Digital Marketing

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
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