Google Analytics has been around in one form or other for many years now. Google is advising all marketers that they will need to make the transition from the current iteration, Universal Analytics, to GA4 before July 2023. The most significant change in GA4 over previous versions is its ability to track data with or without cookies.
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Knowledge is power, and for digital marketers, you can find much of this knowledge in Google Analytics. But knowledge is an ever-moving landscape; if we want to keep up, we need to evolve. Therefore, Google is advising all marketers that they will need to make the transition from the current iteration, Universal Analytics, to GA4 before July 2023 to ensure they continue to have access to the critical data they need to make informed marketing decisions. A Brief History of Google AnalyticsGoogle Analytics has been around in one form or other for many years now. First deployed following Google’s acquisition of
Google Analytics 4 for Beginners | emfluence Digital Marketing was originally published on emfluence Digital Marketing
