Google has ended its pilot program that allowed political campaigns to bypass Gmail’s spam filter. This program was created after the Republican National Committee accused Google of having a political bias in their Gmail spam filtering algorithms and filing a lawsuit against them. The Federal Election Commission approved the pilot program, which allowed political campaigns to register and prove they weren’t spamming in order to bypass the filter. However, the RNC never applied to the program. Google is now ending the pilot program at the end of the month, but they have not restarted spam filtering for political campaigns as some media sources have claimed, as Gmail’s spam filter has never been stopped.
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Google is not ‘restarting’ spam filtering in Gmail for political campaigns, as claimed by some, and that’s because they never stopped. But they are ending a pilot program that allowed political campaigns to bypass the spam filter, and they have filed a motion to dismiss the lawsuit that the RNC filed against them. Confused? You won’t be, read on. Last September (2022) we told you about the Google Gmail ‘Verified Sender Pilot Program‘ for political campaigns. Through that pilot program political campaigns could apply to be part of the program, and if they were accepted they would bypass the spam