Grey Hat SEO is a mixture of White Hat techniques and Black Hat techniques. It is used when you are impatient and want results without putting in the work of creating good content. Grey Hat SEO tactics will help you slip through the cracks of the algorithm. But only for so long.
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What is Gray Hat SEO? Grey-Hat SEO is best explained in the context of White-Hat SEO and Black-Hat SEO. So let us first define the two extremes. White Hate SEO is your regular by-the-book SEO. You are optimizing your website while strictly following the rules and guidelines. It is ethical and unproblematic. Good guy stuff. Black Hat SEO, on the other hand, includes sneaky, unethical tactics to increase search rankings. These tactics usually violate the guidelines. They work… up until you get caught. If you get caught, WHEN you get caught, the consequences are horrible. And recovery is extremely difficult …
Grey Hat SEO: How To Avoid Crossing The Line In The Search For Marketing Results was originally published on Blog – Benchmark Email