Creative email topics can help to improve open rates, engagement, and sales beyond the average of 18.1%. Ideas such as before and after photos, warning emails, secrets revealed, celebrity name drops, and disbelief can all help to create content that customers will engage with, appreciate, and share. Additionally, charts and graphs can be used for B2B businesses to demonstrate the benefits of hiring or buying products and services. Overall, it is important to step outside of comfort zones and try new ideas in order to stand out from the competition.
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Creative email topics can skyrocket your open rates beyond the 18.1 percent average and yield more clicks, engagement, and sales. In fact, 56 percent of consumers say they’re likely to click a link in an interesting email. So, don’t be afraid to shake things up and take a new approach. While not all of these ideas will work for your business, they’re sure to kick-start your creativity and get your email marketing mojo going. 1. Before and after Don’t tell your audience your products and services are great. Show them instead with before and after photos that clearly illustrate why your company is superior.