Helpful Marketing is like the helpful salesperson. It frames every email you send as a customer-service-oriented message. Helpful Marketing uses data and testing to learn what prompts customers to act. With Helpful Marketing, you spend less time producing a daily campaign to send to all your customers.
Excerpt from the main article:
In the second article of my four-part ClickZ series, I listed four common mistakes email marketers make that hold them back from achieving their email goals and promised to show you how to move past them.I’m keeping that promise now by showing you how shifting from a brand-centric to a customer-centric approach to email marketing can help you achieve more with your email marketing than you might have thought possible.Background: What is Helpful Marketing?
How ‘Helpful Marketing’ can take your email strategy from brand-centric to customer-centric was originally published on Holistic Email Marketing