Average office worker gets over one hundred emails on a daily basis. Majority of emails are never opened, and some are deleted or reported as spam. Almost 50% of people today judge and decide whether or not to open an email based on the subject line. There is no perfect formula for a subject line that guarantees all your recipients will want to open the email.
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Statistics show that an average office worker gets over one hundred emails on a daily basis. From official emails from work to subscribed newsletters and spammy promotional emails, most of us can agree that email inboxes today are very cluttered. Therefore, it is no surprise that the majority of emails are never opened, and some are deleted or reported as spam. According to Sender, in 2020 the average email open rate was just over 24%. So what is the deciding factor for most people regarding whether they read and further engage with an email or ignore or delete it? Almost