Sales and marketing teams tend to silo themselves. The less they communicate, the harder it becomes for both departments to reach their goals. A lack of cohesion among these two teams can lead to missed revenue and a complete disconnect between your company and your ideal customer. Here are some ideas to get the two teams together in the name of content marketing.
Excerpt from the main article:
One of the most critical aspects of a successful business is the alignment of sales and marketing. The less they communicate, the harder it becomes for both departments to reach their goals. How is your marketing team expected to deliver quality leads to the sales team if they don’t know leads’ pain points? And how are they supposed to know leads’ pain points without insight from the sales team? A lack of cohesion among these two teams can lead to missed revenue and a complete disconnect between your company and your ideal customer. And your business just can’t afford that.
How to Align Sales and Marketing Teams for Content Creation – Benchmark Email was originally published on Blog – Benchmark Email
