This article is part 2 of a series on branding and covers the steps taken to build a multi-million dollar brand for Dakota Riley of Keller Williams Realty. This includes creating a memorable brand name, logo, and professional photo to make the brand approachable, designing a website and business cards with the brand logo, promoting the brand through radio, direct mail, social media, and email marketing, and closely monitoring the results. The key lesson is that the marketing tactics chosen should be dictated by the industry and the audience it serves.
Excerpt from the main article:
This is part 2 of a series on branding. To get the whole story, start with What Is a Brand? Part one of How to Build a Multi-Million-Dollar Brand. When we last left off, Dakota Riley of Keller Williams Realty had just spread her branding wings in an attempt to differentiate herself from …
How to Build a Brand was originally published on Constant Contact
