A robust email list gives you a built-in base for promoting your products/services. Make sure your webpages and email subscription forms are both mobile optimized. Offer exclusive access to content like whitepapers and eBooks. Use color blocking to distinguish the sign up button from other site elements.
Excerpt from the main article:
Say you’re hosting a high-stakes event for work and your job depends on getting as many people through the door as possible. That’s a lot of pressure.  But if you’ve got 30,000 people and their contact information in your phone, ready for you to invite? The odds suddenly look a lot better for you.  This illustrates the importance of having a large (and healthy) email list. A robust email list gives you a built-in base for promoting your products/services, messaging key product updates to your audience, advancing marketing campaigns, etc.  That’s all well and good for established companies. But what
How to build an email list from scratch – Omeda was originally published on Omeda