“Bringing Back the Love: How to Rekindle Relationships with Old Customers through Email Campaigns” – That’s the name of the game! In the latest blog post from email experts at Uplers, they share their secrets for creating a win-back email campaign that will make your former customers fall head over heels for your brand all over again. From personalization to timing, the experts cover all the key elements that make a win-back campaign successful. Want to know the secret ingredient that will really make your campaign sizzle? Make sure to include a special offer they can’t resist! So, go ahead, send that love letter and watch those past flames rekindle into loyal customers.
Excerpt from the main article:
Email marketing, if not kept engaging enough with your subscribers may hit a stale spot, and that calls for extra effort than the usual practices you follow in email campaign management. It’s stated that roughly 60% subscribers in an emailing list are inactive at any given time. Re-engaging them helps you bring them out of inactivity (owing to whatever reason), back into sales funnel and eventually contributing to the revenue generation. Understanding the Reasons: Why email subscribers become inactive If someone subscribes to your brand, they must have a strong reason/expectation inspiring them to be kept updated about the brand. With time, the interest and expectations diminish, and the subscriber may be in any one of the situations: The subscriber will become inactive i.e. they’ll continue receiving your emails but do not open, nor unsubscribeThe subscriber will unsubscribe Till the subscriber has not unsubscribed, it is not the end of
How to Create an Effective Win Back Email Campaign was originally published on Email Uplers