This post outlines a 7-step process for creating an email marketing plan. The steps include: defining the goal and metrics to measure success, defining the audience and creating segments, determining the content and theme, creating an email calendar, developing creative elements, setting up the campaign, and tracking performance. Each step is illustrated with a fictional example of a baking supply company creating a campaign to promote an industry conference. Additionally, the document provides tips on how to use data to inform the marketing plan.
Excerpt from the main article:
Ask any marketer to name the most effective marketing channels, and they’ll probably include email in their top 3. That’s because email is the channel with the highest return on investment for businesses. Customers will likely give you a similar answer, considering email continues to top the list of their preferred communication channels. But to unlock the potential of this channel, businesses must do more than send the occasional email. The most effective email campaigns begin with a detailed marketing plan that establishes what you’ll do, why, and how. Not sure where to start? We’ve got you. This post will
How to Create an Email Marketing Plan | Twilio SendGrid was originally published on SendGrid Email Deliverability Blog | SendGrid
