An overwhelming majority of people never go back to e-commerce websites. If you don’t have a way to get these people back, you will be left with lots of filled carts and few sales. Abandoned carts lead to lower sales and, thus, revenue, making it hard to keep your business going.
Excerpt from the main article:
Cart Abandonment and Abandoned Cart Recovery The reason why cart abandonment is such a serious issue is that an overwhelming majority of people never go back to e-commerce websites once they leave. This means that if you don’t have a way to get these people back, you will be left with lots of filled carts and few sales. Abandoned carts lead to lower sales and, thus, revenue, making it hard to keep your business going. Abandoned cart recovery is the process or action of drawing back customers who have abandoned their carts to increase their likelihood of completing the checkout
How to Draw Customers Back When They Abandon their Shopping Cart was originally published on Bouncer
