This article outlines an 8-step approach for filling a digital marketing content calendar. It starts with major events that involve campaigns that last weeks or even months, such as national and global holidays, seasonal selling seasons, and brand-specific events. It then moves on to shorter-duration events such as Cyber Monday and one-day events like National Mac & Cheese Day. It also covers regional and targeted events, conflicting events, and opportunity events, as well as ad hoc and contingency events. Tips are also included on how to convey messages through each channel best and how to optimize automations with seasonal updates.
Excerpt from the main article:
A blank content calendar can be daunting. Here’s the 8-step approach that Oracle Marketing Consulting’s Creative Services team uses to build out content plans with our clients.
How to Fill Your Digital Marketing Content Calendar in 8 Steps was originally published on Modern Marketing Blog
