Email sender reputation is an important factor in determining the success of email campaigns. It is determined by mailbox providers based on subscriber engagement and conformance to guidelines. It is a combination of IP reputation and domain reputation. To assess your sender reputation, there are tools such as SenderScore.org, BarracudaCentral, and MxToolbox. Improving your reputation requires warm-up of IP address, setting up authentication protocols, checking feedback loops, investing in a subdomain, and monitoring the number of emails sent.
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A strong sender reputation is the basis of optimum email deliverability and competent email performance. Sender reputation is determined based on the perception of your mailbox providers and subscriber engagement. In other words, if people engage with your emails and fetch you a higher click-through rate, you will have a strong sender reputation. Contrarily, if people don’t open your emails, unsubscribe, and mark them as spam, it will have a negative effect on your sender reputation.Surprisingly, your sender reputation will be variable across all mailbox providers. It’s not an absolute value.
How to Improve Email Sender Domain Reputation & Deliverability was originally published on Email Uplers