This article outlines how to create a distinctive brand personality in email designs. It emphasizes the importance of clarity in tone and copy, consistency across channels, and making the logo prominent. It also explains the need for design elements to match the overall mood of the copy and the importance of providing clarity with CTA buttons.
Excerpt from the main article:
4 billion– that’s the total number of daily email users, at present. That’s roughly half the global population, just to put things into perspective. The long and short of this is, almost everyone with an internet connection uses email. But, its primary use is not with respect to exchanging personal correspondences. It is in professional spheres where its stocks truly glisten. Irrespective of whether you’re plying your trade as an individual or as an organization, email is your go-to channel for communicating with your customers, isn’t it?On a daily basis, your mailbox chimes with messages from a gazillion brands. However
How to Maintain Brand Personality in Your Email Designs was originally published on Email Uplers