An email drip campaign is a series of pre-written marketing emails you send out sequentially to convert a prospect. Since drip campaigns serve different purposes, such as nurturing leads and re-engaging disengaged prospects, you can use them to promote your blog posts. An email newsletter can offer a great channel to distribute your content.
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Ross Simmonds, CEO of Foundation Inc, advises marketers to create content once and distribute it forever. The reason is simple: the more eyeballs your content gets, the more leads it generates. While there are many ways to get your content in front of your audience, email marketing is often underutilized. This guide will show you how you can embrace email marketing as a content distribution channel. We’ll show you examples of drip campaigns you can use to give your content more eyeballs, as well as discuss how to leverage newsletters to promote blog posts and improve traffic to your website.
How to Promote Your Blog Posts Using Email Marketing was originally published on Blog – Benchmark Email