Spam traps are email addresses used by ISPs and blocklist operators to detect spammers, and they can end up in your email list if you don’t practice good email hygiene or follow permission-based email marketing rules. There are a few types of spam traps, such as pristine/pure spam traps and recycled spam traps. If a spam trap is on your list, it can cause a high bounce rate, a high number of spam trap hits, and damage your sender reputation. You can avoid spam traps by maintaining a healthy email list, using a double opt-in, and authenticating email addresses. An email verification tool can help you identify and remove spam traps from your list.
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Managing an email list is no easy task. If you’re not careful, you can fall prey to spam traps which can have devastating consequences for your email marketing campaign’s ROI. In this article, you’ll learn what spam trap emails are, the different types of spam traps, common ways spam traps end up in your email list, and what you can do to avoid hitting a spam trap. Let’s get right into it. What are spam trap emails? A spam trap is an email address used by mailbox providers, ISPs and blocklist operators to identify spammers and senders that aren’t following