This post delves into using tags to segment contacts in email marketing. It explains that tagging allows marketers to categorize and organize their email lists based on specific characteristics, such as interests or behaviors. The article provides tips for effectively using tags, including using descriptive and meaningful names, consistently applying tags, and regularly reviewing and updating tags. The article also highlights the benefits of using tags, such as improved targeting, increased personalization, and better campaign performance. The article concludes by stating that using tags is a simple and effective way to improve email marketing efforts and increase engagement with customers.
Excerpt from the main article:
The beauty of personalization is that it shows your leads that you know who they are. It shows them that you understand their issues, needs, and how your product or service fits within that equation. What’s even better is that it doesn’t require a ton of work on your end. You don’t need to individually research each prospect in your database to determine what their knowledge level is and what they need to make their lives easier. All you need to do is employ the right marketing automation tool. You need a tool that will provide you with the right
How to Use Tagging to Better Segment Your Contacts – Benchmark Email was originally published on Blog – Benchmark Email