Re-engagement emails are used to bring customers back to a subscription platform and increase the chance of a sale. They should include personalized content, promotional offers, and questions that provoke thought. The subject line should be eye-catching and the content should be relevant to the customer. It is important to strike a balance between reminding customers of the business and not harassing them. If done correctly, re-engagement emails can be a useful tool to spark interest and increase sales.
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What is a Re-engagement Email? A re-engagement email primarily focuses on bringing a user back to the subscription platform with enticing or emotive strategies. When a person initially signs up for email marketing, there is usually a reason behind it. For example, a voucher was offered as a reward or to access members’ content. When this has long been forgotten about, the emails that follow may be left unread and sit desolate in an inbox. The target, therefore, is to draw the customer back in and re-engage them. Most companies have a multi-faceted content strategy; email marketing is just one