Email list decay is a widespread phenomenon, and is inevitable. A re-engagement email is a potential cure for the disease of the disinterested customer. It allows you to target inactive customers and aims to redirect their attention to your product. It helps you identify uninterested and inactive email addresses that you need to purge from your list.
Excerpt from the main article:
Writing an effective re-engagement email campaign can be time-consuming. What’s more, without the right tactics, you may find yourself feeling like win-back campaigns aren’t worth the trouble. Our guest Jeremy Noronha is here to prove you different – and his tips will help you entice, compel and re-engage your subscribers. Picture this. Your business is growing, and your marketing team is killing it. Customers are being reeled in a dime a dozen. It’s exciting to see the graph of users tilt upwards. Also, your email list is growing – the numbers are only getting bigger. All seems right in the
How to Write a Winning Re-Engagement Email: 10 Tactics to Get Results was originally published on ZeroBounce Blog
