Campaign Manager will be available to Mailchimp customers with standard and premium plans worldwide on January 25. The new solution allows brands to plan, execute, and track campaigns across email, text, social media ads, and direct mail. Campaign Manager was designed to provide a single tool to plan and automate’ campaigns across various channels and tools.
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by Ray Schultz. Intuit Mailchimp has unveiled a tool for conducting campaigns across channels. The new solution, Campaign Manager, allows brands to plan, executive and track campaigns across email, text, social media ads and direct mail — and to see the results in one calendar view, the firm says. Campaign Manager will be available to Mailchimp customers with standard and premium plans worldwide on January 25. A patent is pending. “Omni-channel experiences are critical for marketing to modern consumers, and our marketer customers have shared the recurring pain of creating and managing these experiences across channels and tools,” says
Intuit Mailchimp Offers New Multichannel Capability was originally published on MediaPost.com: email
