Buying an email list can be enticing but comes with numerous risks. The people on the list did not opt-in to receive emails from your business, which may be marked as spam. Additionally, sending unsolicited emails can damage your IP address’ reputation and your ability to deliver emails. To avoid these issues, building an email list yourself is better. This can be done by using an email marketing platform with features such as A/B testing, email builders, and landing page builders, as well as providing a lead magnet that people will want in exchange for their email address.
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Acquiring an Email List There are three main ways of acquiring an email list. The first one is building the email list from scratch. Here, you do the hard work of building landing pages, getting website visitors and converting those visitors by ensuring they provide their contact information, such as their names and email addresses. The second option is buying an email list. Here, you work with a provider who gives you an email list based on specific criteria. For example, they might sell you an email address consisting of people under the age of 25 living in London.