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HomeESPsBenchmark EmailIt’s Time to Get Familiar With Lead Attribution

It’s Time to Get Familiar With Lead Attribution

This post delves into lead attribution in email marketing. It explains that lead attribution is the process of assigning credit to the touch points in a customer’s journey that led to a conversion. The article highlights the importance of lead attribution in email marketing, as it allows businesses to understand which channels and tactics are driving the most conversions. The article also mentions the different methods of lead attribution, including first-touch, last-touch, and multi-touch attribution. The article concludes by emphasizing the importance of regularly reviewing and adjusting lead attribution methods to ensure that businesses accurately track and optimize their marketing efforts.

Excerpt from the main article:

When it comes to lead generation, you need to avoid targeting the wrong channels and instead double down your effort (and marketing budget) on channels that are driving sales for your business. But how do you know which lead generation channels are driving great results? Enter lead attribution — a way to know which channels provide the best lead generation rates. In this guide, we’ll discuss the fundamentals of lead attribution, from what it is to how to measure it. What is Lead Attribution? Lead attribution is the process of giving a score or credit to each touchpoint for a

It’s Time to Get Familiar With Lead Attribution – Benchmark Email was originally published on Blog – Benchmark Email

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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