Static websites used to be the norm, but now customers expect more. Replacing a static website with a dynamic website will provide customers with a more personalized experience, added convenience through self-serve portals, better customization to reach business goals, a stronger competitive edge, and less maintenance. Ontraport’s Dynamic Content Management System (CMS) is one of the tools available that makes it easy for small businesses to create a dynamic, personalized web experience.
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Websites as we once knew them are going extinct.In the old days, businesses created websites that simply displayed static information: the services they offer, an “about us” description, and their contact information. These days, website visitors expect more. We’ve become accustomed to using sites like Amazon to buy anything and everything. We go online to make our haircut appointments. We book entire vacations on Expedia. People use websites to actually get things done. And they’ve grown to expect this type of dynamic experience from big players and small businesses alike.
It’s time to upgrade to a dynamic website | Ontraport was originally published on The Ontraport Blog