Organizations need to shift from seeing data as operational to strategic to build a connected customer experience. Acknowledging and removing data silos is vital, as they can lead to a disjointed customer experience. Leveraging native integrations of existing applications and a customer data platform can help to unify data and build trust with customers. Knowing and benchmarking data is essential to understand trends and performance, and using anomaly detection can provide real-time opportunities to fix problems or identify improvements. Unifying data is crucial to keep customers happy.
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Data orchestration and architecture, will be vital to driving organizational transformation and building a connected customer experience. Organizations need to make the shift from seeing data as operational to strategic, now more than ever. Let’s look at the key data strategies that can help you build a framework for success.
Key Data Strategies for a Connected Customer Experience was originally published on Modern Marketing Blog
