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HomeESPsOracle Marketing CloudKey Data Strategies for a Connected Customer Experience

Key Data Strategies for a Connected Customer Experience

Organizations need to shift from seeing data as operational to strategic to build a connected customer experience. Acknowledging and removing data silos is vital, as they can lead to a disjointed customer experience. Leveraging native integrations of existing applications and a customer data platform can help to unify data and build trust with customers. Knowing and benchmarking data is essential to understand trends and performance, and using anomaly detection can provide real-time opportunities to fix problems or identify improvements. Unifying data is crucial to keep customers happy.


Excerpt from the main article:

Data orchestration and architecture, will be vital to driving organizational transformation and building a connected customer experience. Organizations need to make the shift from seeing data as operational to strategic, now more than ever. Let’s look at the key data strategies that can help you build a framework for success.


Key Data Strategies for a Connected Customer Experience was originally published on Modern Marketing Blog

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
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