This article provides advice on balancing talking about a lead magnet (e.g., a book) and highlighting the company behind it and the call-to-action (CTA). It suggests that the focus should be on the book (80%), the author and company (15%), and the CTA (5%), and encourages readers to consider how they can “sell” by serving, for example by using an article or interview to spark thinking. It also touches on the principles of lead management and provides an overview of the author’s background.
Excerpt from the main article:
I recently answered a couple of questions that came up in a LiveClass with the MECLABS SuperFunnel Research Cohort (MECLABS is parent organization of MarketingSherpa). We are sharing them today on the blog as well in case they help you with your own efforts using content to help attract leads into your funnel. How do you balance talking about the book (as a lead magnet) and highlighting the company that’s behind it and the CTA? I think it’s important to remember the role of each. The book is the product you’re “selling,” (whether they are buying with money or just
Lead Generation: Generating business from an ebook, infographic, etc. | MarketingSherpa Blog was originally published on MarketingSherpa Blog
