Litmus, an email marketing company, has unveiled a new tagline: “Make every send count”, emphasizing the need to optimize the email experience and eliminate pain points that cost brands time and money. The company also recently announced an integration with Klaviyo and debuted a marketplace to help email senders achieve personalization and gain efficiencies in workflow and creation.
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by Ray Schultz. Email marketing company Litmus has unveiled a new tagline: “Make every send count.” The company seeks to “optimize the email experience and eliminate the pain points that cost brands so much time and money,” thus making every send count,” says Erik Nierenberg, CEO of Litmus. “Too many companies are sending out broken emails without even knowing it,” Nierenberg adds. “They’re also missing the deeper insights needed to improve results, and they can’t find the tools it takes to personalize at scale.”In November 2022, Litmus announced an integration with Klaviyo called Litmus Extension, enabling users to
Litmus Unveils New Tagline, Saying Every Email Send Should Count was originally published on MediaPost.com: email