Thursday, February 9, 2023
Ad - Web Hosting from SiteGround - Crafted for easy site management. Click to learn more.
HomeNews/EducationAdWeekMaking the Case for Your Marketing Budget in Turbulent Times

Making the Case for Your Marketing Budget in Turbulent Times

As 2023 begins, marketing budgets are under pressure once again. GroupM and Magna have each lowered their 2023 U.S. ad spend forecasts. 2 in 3 marketers expect a recession will have a significant impact on their strategy. Join us virtually on Jan. 25 for Outlook 2023 to hear from experts like Marcel Marcondes.


Excerpt from the main article:

Join us virtually on Jan. 25 for Outlook 2023 to hear from experts like Marcel Marcondes, Global CMO at AB in Bev. Register Now. Veteran CMOs are familiar with the following scenario. The economy wobbles, companies consider cutting their marketing budget, marketers protest, industry groups produce reports showing why companies shouldn’t do that, then companies more or less do it anyway. Well, as 2023 begins, marketing budgets are under pressure once again. GroupM, WPP’s media buying business, and Magna, IPG’s intelligence unit, have each lowered their 2023 U.S. ad spend forecasts. According to a recent global survey from marketing intelligence


Making the Case for Your Marketing Budget in Turbulent Times was originally published on Adweek Feed

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisment -
Ad - Managed WordPress Hosting from SiteGround - Powerful, yet simple to use. Click to learn more.

Most Popular

Recent Comments

>