Marketers are more educated about what they should be worried about, but they can’t vet all ad placements. Blame it on continued political division and social tension. Add to that consumer data privacy issues and the rise of the more freewheeling creator economy. Join us virtually on Jan. 25 for Outlook 2023 to hear from experts like Marcel Marcondes, Global CMO at AB in Bev.
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Join us virtually on Jan. 25 for Outlook 2023 to hear from experts like Marcel Marcondes, Global CMO at AB in Bev. Register Now. Maybe the fears started after that half-second cowboy twerk in an Applebee’s spot that ran on CNN’s split screen the morning of Feb. 24, 2022. It’s hard to pinpoint exactly when the perennial problem of brand safety entered a new, more parlous phase. But one incident last year crystalized how difficult marketers and media buyers have it when their messages are placed in an inhospitable ad environment. It was the morning of Russia’s brutal invasion of
Marketers, Publishers, Platforms Feel the Brand Safety Burn was originally published on Adweek Feed
