Swrve helps enterprise B2C brands deliver native, 1-to-1 experiences inside their mobile apps. Swrve works with such enterprise brands as Playrix, Emirates, Ryanair, and Telefónica. MessageGears seeks to eliminates the latency, inflexibility, and other limitations found in some marketing clouds.
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by Ray Schultz , 55 minutes agoMessageGears, fresh off a $62 million growth funding round, has acquired Swrve, a mobile app marketing platform that helps enterprise brands deliver mobile experiences to their customers. Terms were not disclosed. With this acquisition, MessageGears will be able to help B2C enterprise brands engage customers across email, SMS, in-app, mobile push, web, and TV, the firm says Swrve helps enterprise B2C brands deliver native, 1-to-1 experiences inside their mobile apps, including mobile push, in-app, and embedded content, the firm says.
MessageGears Acquires Swrve, Mobile App Marketing Platform was originally published on MediaPost.com: email