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Meta Tags: What They Are, Why You Need Them & How to Write Them

Meta tags are snippets of text found in the head section of a webpage’s HTML that provide information about the webpage to search engines and visitors. They are an essential part of any SEO strategy. Understanding the three most commonly discussed meta tags (Title tag, Description tag, and Keywords tag) can help create better tags that improve visibility on the Search Engine Results Page and drive more engagement. Title tags should accurately reflect the page content and include a primary keyword at the beginning; description tags should include 160 characters or less; keywords are not used to rank web pages anymore, but relevant keywords should be used in the title and description tags. Meta tags also play an essential role in accessibility, and the Noindex and Nofollow meta tags can be used to prevent pages from being indexed and links from being followed.

Excerpt from the main article:

Meta tags are little snippets of text which are primarily used to provide information about a webpage to the various search engines and its prospective visitors. The text is found in the head section of a webpage’s HTML, and although not visible on the page itself, is an essential component of any content-led Search Engine Optimization (SEO) strategy. The good news is, getting to grips with meta tags isn’t rocket science. However, as with so many other simple but vital online marketing jobs, meta tags are often not given the respect they are due. It’s time to get more strategic about …

Meta Tags: What They Are, Why You Need Them & How to Write Them | emfluence Digital Marketing was originally published on emfluence Digital Marketing

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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