Morning Brew has acquired Our Future, a startup that produces short-form digital video content. Our Future started as a podcast during the pandemic in 2020 and has since generated 1 billion views and has won a following of 1 million people across multiple social media platforms such as TikTok, Instagram, YouTube and Snapchat. The acquisition will expand Morning Brew’s reach to Gen Z, while Our Future will become a sub-brand and expand its IP portfolio with long-form video and podcasts. Michael Sikand, co-founder and CEO of Our Future, and Austin Rief, CEO of Morning Brew, first came in contact at their alma mater, University of Michigan. This is significant as Our Future is one of the first TikTok media companies to be acquired. The combination of Our Future’s reach and Morning Brew’s owned email audience will create strong synergies.
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by Ray Schultz. Morning Brew has acquired Our Future, a startup that produces short-form digital video content. Terms were not disclosed. Our Future started as a podcast during the pandemic in 2020, then moved to short-form in 2021. Since them, It has generated 1 billion views and has won a following of 1 million people by targeting Gen Z via TikTok, Instagram, YouTube and Snapchat, Morning Brew writes. “Bringing Our Future under our umbrella increases our reach on social platforms while expanding our audience into Gen Z,” says Morning Brew CEO Austin Rief. Riief adds, “I am also excited
Morning Brew Acquires Our Future, Short-Form Video Producer was originally published on MediaPost.com: email
