Litmus’ email engagement trends report shows that dark mode is gaining popularity. The number of subscribers using dark mode has increased by 6% in the last year. The read time has dropped from 13.4 seconds in 2018 to 9 seconds in 2022 — representing a 4.4-second drop.
Excerpt from the main article:
When Apple launched the Mail Privacy Protection (MPP) in September 2021, marketers were unsure of the new mail client’s impact on email marketing. As you can read in the latest Litmus’ email engagement trends report, the effect is already conspicuous one year after MPP’s launch. The email marketing landscape is tipped to tilt further, and in this guide, we’ll put your fingers on the pulse of changing email engagement. We’ll dissect the Litmus email engagement report and discuss four trends that could force you to change how you go about email marketing. 1. Use of Dark Mode is Gaining Popularity
Most Compelling Trends from Litmus Email Engagement Trends Report was originally published on Blog – Benchmark Email