This blog post takes a look at the latest trends in email marketing, specifically the ways in which companies are rethinking their approach to newsletters. The author suggests that in the age of social media and instant gratification, traditional newsletters might not be the most effective way to reach consumers. Instead, companies are experimenting with new formats, such as daily or weekly email digests, that are tailored to the interests and behavior of their subscribers. The post argues that these new approaches can help companies establish stronger relationships with their customers and drive more conversions. In conclusion, the author suggests that companies should be open to experimenting with different formats and approaches to see what works best for their audience.
Excerpt from the main article:
Welcome to the January edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up here to be notified when the next edition goes live! This is the start of year five of writing this Google Doc — if you’ve been with me since the beginning, or if you’re new around here, thank you for reading! And a big thank you to beehiiv, this quarter’s presenting sponsor of Not a Newsletter and Inbox Collective! They’re an all-in-one newsletter suite founded by ex-engineers at Morning Brew, and their tools are absolutely worth a closer look. Beehiiv comes with built-in growth tools, customizable templates, and best-in-class analytics that actually move the needle