This article provides 27 tips for optimizing emails from top to bottom. It covers six essential parts of an email: the envelope, header, hero, body copy, CTAs, and footer. Tips include making the sender name welcoming, coordinating the subject line and preview text, using retina images, using semantic code for headers and paragraphs, using bulletproof buttons for CTAs, and having fun in the footer.
Excerpt from the main article:
There’s a lot to consider before you hit send on your latest campaign or send a new template into the world. With so many variables, opportunities to optimize your emails can hide in plain sight. It’s a bit like starting a home project and promising to come back to it later. The busy-ness of life sends the details to the background, and you get used to how the half-finished room looks. When you create emails day in and day out, it’s tempting to look at bigger and more exciting ideas. Sometimes, it pays to go back to basics.Here are some tips and
Optimize Your Emails From Top to Bottom With These 27 Tips – Litmus was originally published on Litmus