More than half of consumers will not return to a brand that frustrates or confuses them, and 58% will pay a premium for a flawless digital experience, a study finds — while 71% report that they have repeatedly clicked or tapped (Rage Clicked) in frustration on a site or app.
Excerpt from the main article:
by Ray Schultz. Email marketers may succeed in persuading people to buy something. But what happens next? Consumers are easily turned off by a bad digital experience (DX) and show little loyalty to brands that deliver one, according to a global study from Full Story, conducted by 3Gem and released on Wednesday.The study reveals that consumers are loyal to experiences, not brands (and debunks 4 other common CX myths), the study finds.Of the shoppers polled, 53% are unlikely to return to a business that provides a poor DX. And only 5% are very likely to give an offending brand
Page Rage: Consumers Are Easily Turned Off By Poor Digital Shopping Experiences was originally published on MediaPost | Email Insider
