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HomeNews/EducationEmail InsiderPicture Perfect: Why Marketers Say They Need Data Visualization

Picture Perfect: Why Marketers Say They Need Data Visualization

Of the marketers polled, 42% use data visualization software daily, and 47% do so weekly. Data visuals may include charts or graphics, tables, dashboards, geographical maps, heat maps, word clouds and infographics. 72% admit they are unable to communicate marketing analytics effectively without the use of data visualizations.

Excerpt from the main article:

by Ray Schultz , Columnist, 6 hours ago Email teams are the same as everyone else in the digital ecosystem — they often have to “see” data in order to understand and act on it.  But 80% of marketing leaders struggle to identify and implement important data, according to a new study by Capterra: How Data Visualization Influences Marketing Decision-Makers. Moreover, 42% say it is challenging to share marketing data within their company. Yet 92% agree that they would make better decisions with well-designed presentation of marketing data.  For instance, 63% say that marketing analytics has significant influence on content for marketing …

Picture Perfect: Why Marketers Say They Need Data Visualization was originally published on MediaPost | Email Insider

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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