Of the marketers polled, 42% use data visualization software daily, and 47% do so weekly. Data visuals may include charts or graphics, tables, dashboards, geographical maps, heat maps, word clouds and infographics. 72% admit they are unable to communicate marketing analytics effectively without the use of data visualizations.
Excerpt from the main article:
by Ray Schultz , Columnist, 6 hours ago Email teams are the same as everyone else in the digital ecosystem — they often have to “see” data in order to understand and act on it. But 80% of marketing leaders struggle to identify and implement important data, according to a new study by Capterra: How Data Visualization Influences Marketing Decision-Makers. Moreover, 42% say it is challenging to share marketing data within their company. Yet 92% agree that they would make better decisions with well-designed presentation of marketing data. For instance, 63% say that marketing analytics has significant influence on content for marketing …
Picture Perfect: Why Marketers Say They Need Data Visualization was originally published on MediaPost | Email Insider