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HomeNews/EducationEmail InsiderPicture Perfect: Why Marketers Say They Need Data Visualization

Picture Perfect: Why Marketers Say They Need Data Visualization

Of the marketers polled, 42% use data visualization software daily, and 47% do so weekly. Data visuals may include charts or graphics, tables, dashboards, geographical maps, heat maps, word clouds and infographics. 72% admit they are unable to communicate marketing analytics effectively without the use of data visualizations.


Excerpt from the main article:

by Ray Schultz , Columnist, 6 hours ago Email teams are the same as everyone else in the digital ecosystem — they often have to “see” data in order to understand and act on it.  But 80% of marketing leaders struggle to identify and implement important data, according to a new study by Capterra: How Data Visualization Influences Marketing Decision-Makers. Moreover, 42% say it is challenging to share marketing data within their company. Yet 92% agree that they would make better decisions with well-designed presentation of marketing data.  For instance, 63% say that marketing analytics has significant influence on content for marketing …


Picture Perfect: Why Marketers Say They Need Data Visualization was originally published on MediaPost | Email Insider

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
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