This post explains why NOT to use emojis in the “From” field of an email, as it can result in emails being marked as spam. The article explains that email filters use various criteria to determine if an email is spam, and using emojis in the “From” field can trigger these filters. The article also provides alternative ways to use emojis in email marketing, such as in the subject line or body of the email. The article concludes by emphasizing the importance of avoiding practices that can trigger spam filters in order to ensure that emails reach the intended recipient.
Excerpt from the main article:
This is one of those things that a client learned about the hard way, so I wanted to share with you all with the hope that you can avoid some of the same pain that they, and I, experienced, while helping them troubleshoot this issue.Avoid including emojis in the friendly from field.The friendly from is not exactly a header, but it’s part of the from header, the text that goes along with your from email address. (Learn more about what it the friendly from is here.) People love to customize the friendly from to various ends: it could be an effort
Pro-tip: No emojis in the friendly from was originally published on Spam Resource: All Things Deliverability
