Sales and marketing performance metrics help determine if your outcomes align with your small business goals. Tracking sales funnel leakage helps determine where leads are exiting your funnel at the highest rates. Fit, Closing Rate, and Win Rate is a calculation of the number of meaningful conversations your B2B team needs to engage in to find the right customer.
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Growing your small business is as much about math and numbers as it is about customer satisfaction and service delivery. Paying attention to the right metrics will let you design the best and most effective strategy for meeting your sales and revenue goals. So what are the metrics that you and your B2B team should be tracking? Here’s a list of key indicators you can use to keep your momentum going. Sales and marketing performance metrics help determine if your outcomes align with your small business goals. You track the metrics and select ranges (some sort of benchmark) that signify
Sales and Marketing Performance Metrics and Why You Should Track Them – Benchmark Email was originally published on Blog – Benchmark Email