This article provides seven examples of successful calls to action (CTAs) that have led to higher conversion rates. CTAs are placed as opt-in campaign buttons, web-page buttons, email buttons or text, blogs as anchor text, and in the text of social media posts. They should be simple, compelling, and encourage the desired action, usually by using color, size, a red arrow pointing to the field where the action is taken, and a persuasive heading. Examples include Budgetnista’s “Sign Up for Weekly Goodies” button; Glossier’s “I’m In” button; a facial industry company offering a discount and a “Sign Up and Save” button; a vacation homes company’s “Discover Your Adventure” button; Wool and the Gang’s “Share Your Knits #Woolandthegang” button; and OfficeVibe’s slide-in with a white box for the reader’s email address and a green call to action button.
Excerpt from the main article:
What a Call to Action Is When It Converts The ultimate goal of a call to action is conversion. What does this mean? The consumer responds to the call for action by purchasing the product or signing up for the service. In other words, a call to action converts into a sale. A Simple Call to Action Example The simplest call to action is “Buy Now”. When the consumer clicks on this button, they are taken to the payment page to complete the transaction. This is the primary end goal of a call to action. The consumer has now become