Spam traps are used by anti-spam organizations, ISPs, and corporations to identify and monitor spam email. While well-intentioned senders can end up with spam traps on their contact list, it is essential to identify and prevent them from appearing. There are two main types of spam traps: pristine and recycled. Pristine traps are created by ISPs and other organizations and appear on contact lists when scraped from websites or purchased. Recycled traps are old domain registrations or email addresses that were once valid. Typos can also be used as spam traps. To avoid spam traps, routinely clean up contact lists and use a double opt-in to verify recipients.
Excerpt from the main article:
Many companies want to know how to detect spam, and some use a clever solution: spam traps (also called honeypots). Spam traps are used to identify and monitor spam email. Anti-spam organizations, internet service providers (ISPs), and corporations use these traps to lure spammers. But why should you care? You’re not a spammer. Unfortunately, even well-intentioned senders can end up with spam traps on their contact list. Spam traps can cause your IP address or even your domain to be list denied, affecting your sending reputation and email deliverability. Your emails aren’t spam, but it’s crucial to know how to
Spam Traps: What They Are and How to Avoid Them | Twilio SendGrid was originally published on SendGrid Email Deliverability Blog | SendGrid