Experts disagree on whether spam trigger words exist, but the reality is that they do exist and are important to avoid. ActiveCampaign, Constant Contact, and HubSpot have articles about spam trigger words and how to avoid them. Experts who deny their existence are likely doing so because they know that other, more important factors are more likely to cause deliverability issues. SpamAssassin, a widely used spam filter, lists several common spam trigger words, and experts advise people to be aware of and avoid them.
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Spam trigger words, do they exist, or don’t they? And if spam trigger words exist, what are they? Ask 5 different email marketing or email deliverability experts whether there is really such a thing as spam trigger words, and you’ll get seven different answers. Even highly respected deliverability sources will say something like “There is no such thing as spam trigger words… except..” or “Spam trigger words don’t exist, but…”. Because you see, spam trigger words do exist. So, for those experts that say that they don’t exist, and then hedge, why do they say that (and then why do